Meet Philippe
Philippe, our mascot and muse, was inspired by Jackson — a French bulldog with a world of allergies. Jackson’s journey pushed us to seek clean, novel proteins and eventually gave life to Paw de La Crème. Philippe embodies that spirit — elegant, imaginative and always in pursuit of better, more thoughtful indulgence for the dogs we adore.
About Our Brand
Paw de La Crème celebrates the everyday moments with your best friend by your side. We approach dog treats with the same level of care, thoughtfulness, and intention you bring to the things you love most — elevating everyday rituals into moments worth savoring. Our Bon Bons are crafted from a single, nutrient‑rich ingredient — nothing artificial, nothing unnecessary. Each treat is individually wrapped in food‑grade, eco‑conscious paper curated in our design‑forward travel tubes, making it effortless to share moments wherever your adventures may take you.
Meet the Founders
Yasmin Badr
Yasmin built her career in management consulting and private‑equity operations, partnering with consumer companies to drive growth and operational excellence. Combining business acumen with her love of dogs, she brings expertise in design and consumer insights to blend luxury with function down to the finest detail at Paw de La Crème.
Kristen Cromwell
Kristen built her career in commercial real estate working with consumer‑facing businesses, while nurturing her passion for animals. As a dog owner and foster who has welcomed litters of puppies into her home, she brings an intimate understanding of what pets and their people need. At Paw de La Crème she merges professional savvy with heartfelt care to craft indulgent treats rooted in practicality.